I still believe in a web that's good for people.

I still believe in a web that's good for people.

John Hultman
Sr. Art Director and design leader

John Hultman
Sr. Art Director and design leader

John Hultman
Sr. Art Director and design leader

I've worked across a lot of industries, from scrappy startups to global brands, and on many kinds of work, from identity systems to product design. I built the visual identity and system behind the NIH's All of Us research program, which runs across more than a hundred partners. I've art-directed out-of-home for Bud Light at the Super Bowl, and shipped an interactive experience inside Windows setup. I design with a UX and behavioral lens, drawing on emotional design and a working knowledge of psychology and neuroscience.

I'm in Palm Springs, in a mid-century condo I've been slowly turning into a place that actually feels like mine. It's my first home, and I've been collecting the furniture for years. I tour the desert's modernist houses, and a coffee run to Koffi or Earnest is my idea of a micro-staycation. Lately I've been chasing AI hard, from making images to building working components.

The Curated Life

Interactive Three.js 3D constellation Framer component featuring eight hoverable interest clusters with a glowing phosphor aesthetic.

©2026 HU__MAN (John Glenn Hultman). All Rights Reserved. Do not repost without notification and attribution.

©2026 HU__MAN (John Glenn Hultman). All Rights Reserved. Do not repost without notification and attribution.

©2026 HU__MAN (John Glenn Hultman). All Rights Reserved. Do not repost without notification and attribution.